Successful companies and marketers understand the value of digital marketing and that it is an indispensable requirement for success. Here we give a quick overview of what is required to maximize a brand’s potential online and how to illustrate the competitive landscape of an industry. This is imperative when making strategic decisions about digital marketing. The starting point is our unique methods for an external (Brand Value Index) and internal evaluation (Attribution Benchmarking) of a brand’s competitiveness. From these concepts, we derive the values that can be realized through a streamlining and optimization of digital marketing. The following concepts are central to our method:
The central concept in the external analysis is the Brand Value Index. The graph below illustrates how the Brand Value Index can be used to illustrate the competitive situation in an industry.