The interest that their brand creates organically is also greater than that of other competitors. This is indicated by the Y-axis which indicates the economic value of the interest the brand creates digitally. However, almost all competitors are more innovative and competitive, which is indicated by the fact that they have a higher Brand Value Index (x-axis). All initiatives that CloudRepublic works with aim to move a brand up to the right. This will make the circle and the company to grow.